Penetration price policy
market penetration pricing
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Penetration Vs. Skimming Marketing Strategies | Your Business
Penetration Pricing Strategy
Description: Is when prices are temporarily priced below list price or cost to increase demand -Loss leaders -Special event pricing -Cash rebates -Low-interest financing -Longer warrantees -Free maintenance. Product Mix Pricing Strategies. A starter product is sold at a very low price but requires more expensive replacements such as refills which are sold at a higher price. Refers to products with little or no value produced as a result of the main product. Effectively, producers are skimming the market to maximize profits.